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To develop

Prospects or sales, take your acquisition pace up a notch.

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You've started your business and your model is starting to take shape. Now, you want to speed up and / or you have the optimal management for your acquisition levers, whether they are managed internally or via a third party.

We are trained and organized to quickly find optimization levers while controlling risks : on average, we reduce acquisition costs by 25% vs management by a third party and even by 40% vs internal management.

Toolbox

Search Engine Advertising

Appear where people are looking for you : Google Ads, Bing Ads, …

Social Ads

Benefit from recommendations and the targeting capacity of all social networks : Facebook, Instagram, Snapchat, LinkedIn, Twitter, TikTok, Pinterest, …

Shopping / Marketplace

Make your products stand out against your competitors when you have advanced purchasing intentions : Google Shopping, Amazon, Boutiques Instagram et Facebook, …

Affiliation

Develop your turnover or prospects via a network of publishers paid for performance : CPC, CPA, CPL, …

Offline

Treat TV, audio, or DOOH like any other acquisition channel : via direct performance KPIs using innovating monitoring media tools.

Develop your acquisition rhythm in 5 steps

Step 1

Account audit

Step 2

Intervention plan : what scope and how ?

Step 3

Proposal of announcements

Step 4

Launch and operational monitoring

Step 5

Performance Report

See how we can help you

What media do you cover ?

All except the organic part. More concretely ? SEA (Google, Bing), SMA (Facebook, Instagram, TikTok, Snapchat, LinkedIn, Pinterest, Twitter, Xing ...), display, programmatic, affiliation, Native Ads ... but also more traditional media such as TV, DOOH, radio, with innovative purchasing methods for the latter.

What are the risks of changing ?

Hardly any. We do not destroy what works and we think of each test works in such a way to generate incremental value without degrading the main performance indicators.

And if we are not satisfied ?

Nothing is worse than maintaining a relationship that is not voluntary. Everything is therefore done to break the partnership smoothly: no commitment, advertising accounts that are your property, transfer capacities and training of people who will continue …

Who manages the ads ?

We are not an communication agency : we do not create the brand concept or the tagline. But thanks to your visuals, we offer you different ad configurations which we find useful. Our studio creative can also help you with formating, sizing specifications, at attractive prices.

Case Study

Development of Factory Chic sales

E-shop specializing in the creation and sale of original and unique personalized gifts, Factory Chic calls on Good Light to develop their turnover during key periods of the year.

Means Used

Facebook

Instagram

Google

Pinterest

Results

+40%
Sales Revenues

+ 2 points
conversion rate

+10%
increase in average basket size

10m
impressions during the high period

Tailor-made for your goals.

Because launching a product doesn't require the same means as optimising campaign performance, our organization permits a real tailor-made approach.

Because to be an independent agency, it is to have the choice of channels, platforms, and means that we can activate for each client. Thus to choose the method the most appropriate in regards to budget, goals, timing… and not for our profitability.